YouTube collective Yes Theory just announced a new NFT project that will help fund the release of their documentary Iceman. Despite backlash from its community, Yes Theory addressed NFT concerns and explained why this path was the best choice for the collective’s vision.
Who is the Yes Theory?
Yes Theory is a digital brand built around a YouTube channel founded by Thomas Brag, Ammar Kandil, Matt Dajer and Derin Emre. At its core, the yes theory is about saying “yes” to things that push you out of your comfort zone in order to live a more fulfilling life. What started as a YouTube channel grew into a brand with a global audience of more than 10 million people.
About Project Iceman
Yes Theory aims to create the most impactful documentary ever made on YouTube. After realizing the power of their community, the Yes Theory team members decided to make their first feature-length film. Your theme? Anders Hofman – an athlete who wanted to do a triathlon over the Ironman distance in Antarctica.
After successfully completing their mission in Antarctica, the crew returned home on March 14, 2020 – global lockdown day. The team spent a year reaching out to global streamers. After navigating the red tape associated with pitching, the team secured a $1.25 million deal with (arguably) the world’s biggest streamer.
However, the team decided to turn down the money after realizing that accepting it would mean losing control of the project. Therefore, they decided to evolve the crowdfunding concept into one that would give their supporters a deeper sense of ownership. This is where NFTs come into play.
Yes theory NFTs
On April 17, the creators announced that they would be giving away 10,000 limited Premiere tickets and 226 NFTs, equal to every mile of the Iceman. This gives them full creative control over the project and the ability to release the film on their own terms. In addition, the NFTs are designed in such a way that people without a wallet can also participate.
There are 4 tiers: The World’s Coldest Movie Ticket (priced at $50), Ice Squad (priced at $1,500), The Owner’s Table (priced at $15,000) and a single ticket titled The Executive Producer, which becomes auctioned.
The backlash against Yes Theory NFTs
Yes Theory’s Ammar Kandil and Anders Hofman responded to the NFT backlash by posting a video on Yes Theory’s sister channel Seek Discomfort. First, they talked about the environmental impact of their NFTs. They stated that by working with Polygon, each NFT has the environmental impact of sending three emails. In addition, they will also offset the environmental impact of their NFTs.
They clarified that their fans don’t need a crypto wallet to buy their NFT. Their goal is to make these NFTs as accessible as possible. Additionally, they want their community to support them without having to learn a brand new technology. In fact, they stated that buying these NFTs is as seamless as a regular online checkout.
Both Kandil and Hofman claimed that this was not a for-profit project. On the contrary, the money raised will be fully spent on post-production and ensuring that the film is released at the highest possible level.
By opting for NFTs, the Youtuber collective joins a roster of acclaimed creators who are bypassing the middlemen to get their creations out there. In fact, more and more filmmakers are viewing NFTs as the antithesis of film industry gatekeeping.