The Christofle and Exclusible NFT collection – “925 Genesis Mood” – was sold out within five minutes. With this collection, Christofle has opened the latest chapter. In addition, it showed how a 200-year-old brand can innovate while still retaining its core values.
About the Christofle and Exclusible NFT collection
Christofle founder Charles Christofle founded the company with the intention of revolutionizing the production of silver home furniture. Quality and innovation are two core values of the company that coincide with those of Exclusible. Collaboration between the two was therefore child’s play.
The NFT collection “925 Genesis MOOD” represents one of the brand’s bestsellers: the 2015 MOOD by Christofle. MOOD is located in the heart of an imaginary city called “Christofle Aurifaber Citatis”. This imaginary city is made of silver and gold. In this way, the architecture takes the visitor on an immersive journey.
925 Genesis MOOD NFT’s benefits
Holders of the 529 NFTs enjoy several benefits. These include exclusive access to the sale of a limited edition “MOOD by Christofle”; the chance to win one of the pieces from the MOOD collection; and access to the official Christofle quest as part of The Sandbox’s upcoming Alpha Season 3. In addition, holders get special access to a Discord community as well as whitelist spots for future drops. They also get access to special events.
Speaking of this collaboration, Emilie Metge, CEO of the brand, said: “We are excited to enter the Metaverse era; with this new first NFT collection in line with our brand values bold, elegant, excellence and inclusivity.”
“With a bold and modern approach, we translate our craftsmanship to the new wave of the internet; this is all about community and ownership. We want to offer the Christofle community a way to experience and access unique pieces from Christofle.”
The success of this Genesis collection shows how the luxury goods sector is embracing NFTs. As a result, more and more luxury brands are getting involved in the metaverse. Recently, Visionnaire, the Italian meta-luxury brand, announced the release of their first NFT.