It is official! Terra Virtua Joins Williams Racing as an Official Metaverse Partner! We will now see their branding in full on the cars, driver racing suits and mechanic overalls. This weekend’s Miami Grand Prix kicks off this multi-year partnership. As a side note, today’s event saw Michael Jordan, Tom Brady, David Beckham and many other stars.

Get ready boys, Williams Racing is heading to the Metaverse

Well we can’t say this is a surprise. Williams Racing looks back on decades of racing and innovation success. They will now focus more on fan engagement. As well as Formula 1, the British racing team also runs its own Esports team with more than 30 drivers ready to rev their engines. With Terra Virtua on board, they will look to bring more depth to the overall fan experience at race weekends and beyond.

The Metaverse platform has a lot to offer. Terra’s curated marketplace, metaverse, and global networks provide a complete ecosystem for its customers. Specifically, this includes immersive social, gaming, digital collectibles, and creative experiences.

First, the partnership includes digital collectibles and generative art projects. Williams Racing fans will encounter various interactive experiences in many virtual environments. This will then open up many new opportunities for Williams to go digital.

Not only will the racing team be able to connect with its fans in a whole new way, but it will also bring a new wave of fans on board. Additionally, Terra Virtua and Williams Racing have similar sustainability goals, making both a match made in heaven. Terra Virtua runs on the Polygon blockchain and eliminates many environmental concerns the mainstream community might have about this space.