Snoop Dogg has once again expanded its NFT and Metaverse ventures and now announces a concert in the Sandbox and a Metaverse-based music video. This was announced by Arthur Madrid, CEO and co-founder of The Sandbox.

Snoop Dogg’s Sandbox Concert

There is not much information about the concert although it is in the works as confirmed by Madrid.

We saw several concerts at The Sandbox and Decentraland. From Steve Aoki to the masked wolf. Many people seem to enjoy these concerts very much and always want to see more.

At the Metaverse, artists like Snoop Dogg can perform from anywhere in the world while people attend their concerts from the comfort of their own homes. While you may wear a VR headset and watch the concert alone, continue to interact with others during the performance in the concert’s shared virtual space or via live chat.

Before the rise in popularity of NFT-based Metaverse platforms, we’d see the likes of Travis Scott and Marshmello perform in concerts in Fortnite. These concerts took place amid the first coronavirus lockdown to keep fans engaged.

The Metaverse music video

Snoop Dogg released the official music video for his song “House I Built” yesterday. In the video you can see many of the voxel characters he created. As well as other characters in The Sandbox and buildings that are part of the SnoopVerse on the platform.

There are several references to The Sandbox within the song. From “So, uh, how much is my sandbox worth right now? Your sand, your sandstone?” to “Walkin’ through The Sandbox with flip-flops on” and “In my Sandbox with my feet up (feet up)”.

That — making a song about Metaverse and NFTs — was perhaps expected of Snoop Dogg since he’s so invested in the sandbox platform. Through many collaborations with the platform and a lot of money invested, Snoop has become overly optimistic on the platform, the Metaverse and the NFTs as a whole.