Web3 expert and media mogul Nick Adler has been appointed Lead Advisor for FLUF World and Non-Fungible Labs, the Metaverse ecosystem of NFT collectibles. Adler brings decades of experience to the FLUF World NFT collection; specifically his experience building Snoop Dogg’s meteoric rise from hip-hop superstar to Web3 icon.

About the new role of Nick Adler
Nick Adler joins the company at a crucial time. He will advise and connect FLUF World and use his experience onboarding talent into web3 to expand the Metaverse ecosystem.
Commenting on the hire, Alex Smeele, CEO of Non-Fungible Labs said, “Nick joins us as we move from building a world-class platform, creative and Web3 community into our next phase of growth. His diverse network in the entertainment industry and his extensive experience in advancing the Web3 strategy will play a crucial role in our development.”
Nick Adler is currently the President of The Unified. He has also held senior positions at Cashmere Agency, Stampede Management and E! television network.
What is FLUF World?
Self-proclaimed “web3 dream factory” Non-Fungible Labs created FLUF World. Essentially, it’s an open Metaverse ecosystem of NFT collectibles, virtual metarooms, and a global community. Founded in 2021, it is now an exciting and fast-growing ecosystem with high-profile partners.
These include celebrities like Snoop Dogg and Dillon Francis. It’s safe to say that this blue chip project is quietly gaining momentum; Nick Adler will certainly fuel the hype around it even more.
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