The Montreux Jazz Festival has partnered with OneOf to deliver eco-friendly NFTs for fans. OneOf is a green Web3 company and this NFT collection will feature artists from the Montreux Jazz Festival.
The NFT collection will feature artists such as London-based designer Camille Walala and French artist Greg Guillemin. Montreux really wants to showcase all the great artists that have performed at their festival. In addition, to strengthen the bond between artists and fans.
“Innovation has always been at the heart of the Montreux Jazz Festival,” says CEO Nick Bonard. The company believes that NFTs will provide them with an opportunity to endorse and collaborate with artists.
The Montreux Jazz Festival wants to connect with fans and artists
The partnership with OneOf enables the sustainable integration of Web3 and NFTs into the Montreux business model. The festival will take place this summer from July 1st to 16th on Lake Geneva.
Minted on the Tezos blockchain, the NFT collection includes 5 Guillemin NFTs priced at $20 each. Artwork includes portraits of Diana Ross, John Legend, Ashnikko, Woodkid and Arlo Parks.
As previously mentioned, OneOf is an eco-friendly Web3 company that recently partnered with Warner Music Group, iHeart Media and the Grammy Awards. In addition, they show that they have plenty of previous experience in the music industry.
Finally, Montreux Media Ventures aims to create a long-term sustainable NFT model, starting with this first collection. In addition, they plan to include experience packages and a funding tool for young up-and-coming artists in the future.
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