Meta announced that it will launch a digital designer clothing store that will allow users to purchase clothing items for their avatars in its Metaverse. The company believes that clothing and other accessories will become an important part of users’ identity expression and that this will entice them to spend money on digital clothing that can be worn on all meta-apps, including Facebook and Instagram.
Meta sells Metaverse clothing
With the advent of the Metaverse, an alternative and digital way of looking at our world, companies have begun to embrace industries such as apparel to capitalize on the revenue that Metaverse users’ need for expression can generate. One such company is Meta, which recently announced the launch of a digital clothing store called “Meta Avatars Store” that will allow users to purchase clothing from different brands to dress their Metaverse avatars.
The store, which is rolling out to various markets this week, will feature digital designs created by Balenciaga, Prada and Thom Browne and will be available for Meta’s avatars on Facebook, Instagram and Messenger. Pricing for each of the available clothing items has not yet been announced.
Meta’s digital bet
Meta’s bet is simple: The company believes that in the coming years, the Metaverse will grow so large that the need for these digital items will grow with it. That’s why the company transitioned to a Metaverse-driven business earlier this year. Commenting on the relevance of these points, Mark Zuckerberg, Founder and CEO of Meta said:
Digital goods will be an important way of expressing yourself in the metaverse and a big driver of the creative industries. I look forward to adding more brands and bringing this to VR soon as well.
By VR, Zuckerberg is likely referring to Horizon Worlds, Meta’s flagship Metaverse app, which can only be used by owners of Meta’s Quest, a line of VR headsets. It is likely that users of the platform will also be able to wear these digital items in Horizon World.
However, according to experts, Meta’s journey of enticing users to jump into the Metaverse will not be easy. Zuckerberg already realized that this early move to the Metaverse will cost her. In May, he stated that the change would see the company lose a “significant amount of money” over the next three to five years.
What do you think of Meta’s launch of its digital clothing store? Tell us in the comments section above.
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