• Luxury fashion house Gucci announced it will accept Bitcoin in physical stores.
  • The rollout is a pilot project that will begin at five US locations and will be rolled out to all of the company’s directly owned stores in North America.
  • It’s unclear if Gucci will automatically convert payments received in cryptocurrencies into fiat currencies like the US dollar.

Gucci is launching a pilot to test Bitcoin acceptance at five of the luxury fashion house’s US stores, with plans to expand the functionality to all non-franchise North American stores, according to a report by Vogue shop

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