Vaneck, an $85.5 billion global wealth management firm, is releasing 1,000 non-fungible tokens (NFTs) this week. “We designed the Vaneck Community NFT to work like a digital membership card,” said Vaneck.

NFTs by Asset Management Firm

Vaneck, a global wealth management firm with approximately $85.5 billion in assets, on Monday announced the launch of the Vaneck Community NFT (non-fungible token), which the company described as an innovative way for investors to leverage the Vaneck cryptocurrency community to join, and “the first -any NFT offered by a global wealth manager.”

The announcement details:

This initiative involves the publication of 1,000 Vaneck NFTs and aims to demonstrate the real-world utility of the NFT structure.

The 1,000 Ethereum-based NFTs are divided into three categories: Commons (750 in total), Rare (about 230), and Legendary (about 20), Vaneck noted.

Vaneck Community NFTs are developed in partnership with South Korean NFT agency NUMOMO. They will be airdropped this week to the first 1,000 people who sign up.

Matthew Bartlett, NFT Co-Founder of the Vaneck Community, commented:

We designed the Vaneck Community NFT to work like a digital membership card, giving NFT holders exclusive access to a wide range of events, digital asset research, and the insights of an inclusive community of digital asset enthusiasts and investors.

Vaneck explained, “The main purpose of the initiative is to bring together like-minded investors interested in the cryptocurrency and blockchain space. The secondary purpose of the initiative is to educate Vaneck customers about the crypto space while providing real-world value.”

Noting that its NFTs are not listed on an NFT marketplace, the asset management firm stated on its website:

Vaneck NFTs will be sent to those who sign up. Vaneck will not make any profit from the distribution of NFTs or charge a creator fee.

What do you think of the asset management company’s launch of NFTs? Let us know in the comment section below.

Kevin Helms

As an Austrian economics student, Kevin discovered Bitcoin in 2011 and has been an evangelist ever since. His interests lie in Bitcoin security, open source systems, network effects and the interface between economics and cryptography.

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