New Frontier is among the latest companies to unlock NFTs with Enjin. The project will use Enjin’s technical solutions to combine real travel experiences and digital entertainment. In fact, New Frontier has already transferred its vision to other true tourism brands around the world.
How does New Frontier & Enjin’s NFT concept work?
New Frontier offers hybrid travel experiences via NFTs. This process includes gamification, exclusive access to events, booking incentives and more.
Basically, the company combines real experiences with virtual entertainment. For example, you can explore an island in real life and In the meantime, find valuable NFTs. This initiative not only encourages physical activity, but also offers you long-term benefits.
Surprisingly, New Frontier has done projects like this all over the world. For example, the Arran “Island Adventure” became more entertaining thanks to the company. Any NFT collector can use their digital assets in the upcoming metaverse of the project called Playbook.
New Frontier currently works with brands from Scotland, Spain, Mexico and New Zealand.
“We aim to be an adoption channel for the rest of the Enjin ecosystem,” says Graeme Stevens, co-founder of New Frontier. “Tourism can solve the problems seen in the gaming industry by showcasing the positive and appealing side of NFTs.”
How will the Web3 tourism niche develop?
Of course, a company as innovative as New Frontier has a great roadmap. This season, the team will officially release their Tourism Metaverse Playbook with Enjin for Scotland.
In Q3, the company will launch a Web3 tourism app to educate people about blockchain technology. Meanwhile, the team will drop $STAY – the Metaverse’s native token.
Obviously, New Frontier is just one of the new companies operating in Web3 tourism. Last month, Indian giant MakeMyTrip launched its debut NFT collection. The digital assets represent less explored places in India to promote the country’s own tourism.