announced that it has partnered with digital identity platform Web3 and NFT domain name provider Unstoppable Domains to launch .blockchain NFT domains. The company says that in the next few weeks, 83 million wallet users will get a free .blockchain domain. partners with unstoppable domains – companies launch first branded top-level domain has been a pioneer in the crypto space for quite some time since the company launched the first Bitcoin (BTC) block explorer in 2011. This week the company announced that it has partnered with Web3 digital identity company Unstoppable Domains. The startup is an identity firm dedicated to Web3 services and a domain name provider that has served 2.4 million registered usernames.

The two companies announced the launch of Unstoppable Domains’ first-ever branded top-level domain called .blockchain. According to, all of’s 83 million wallet users will be able to create a free .blockchain domain name in the coming weeks. A .blockchain domain name can replace a long alphanumeric crypto wallet address, and funds can be sent to a human-readable name like “sarah.blockchain” instead of using a long address.

The .blockchain names can also be used for Web3 identifiers, allowing users to transact with decentralized applications (dapps), marketplaces, metaverse apps, and social media platforms. Lane Kasselman, chief business officer at, believes the new .blockchain feature will make it easier for millions of users to use the company’s non-custodial wallet.

“With a .blockchain domain, our users can not only send and receive cryptos as easily as email, but own their identity on Web3,” Kasselman said in a statement during the announcement. “Our partnership with Unstoppable Domains marks the first custom top-level domain (TLD) and gives us a unique opportunity to share the .blockchain name with the millions of users of the wallet.”

On Friday, Unstoppable Domains further announced that the .blockchain domains will also be available through the company’s web portal. Once an NFT domain name is claimed, the name remains in the user’s possession forever. The company uses the Polygon blockchain to mint the NFT domain names, and there are no mint or renewal fees associated with the name.

tags in this story

“sarah.blockchain”, 83M Wallets, Block Explorer, Blockchain, Blockchain Names,, Domains, Wallet, dApps, Domain Names, Marketplaces, Metaverse Apps, Names, nft, NFT- Domain Name, NFTs, Polygon, Social Media Platforms, Unstoppable Domains, Wallet, Web3, Web3 Identity, Web3 Identity Services

What do you think of the partnership between and Unstoppable Domains? Do you think human-readable blockchain domain names are advantageous? Let us know what you think about this topic in the comment section below.

Jamie Redman

Jamie Redman is the news director at News and a Florida-based financial technology journalist. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for bitcoin, open source code and decentralized applications. Since September 2015, Redman has written more than 5,000 articles for News about today’s emerging disruptive protocols.

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