This is an opinion editorial by Charles MacKenzie, Head of Business Development at BitcoinRacing.
Have you ever seen an articulated lorry pass by its side with a huge shiny Bitcoin logo and the flag of El Salvador while cruising the UK’s motorways? My guess is no! Well, not yet! But now, thanks to the efforts of a family-run racing team, you might be able to catch a glimpse of this amazing sight as you make your daily commute to work. Be sure to honk and wave when you see the BitcoinRacing HGV Race Transporter drive by!
“Wow, I couldn’t believe it,” said James, a big racing fan who met the Bitcoin Racing team at Oulton Park Circuit. “I googled it as soon as I got back on my laptop and I was even more amazed. It really got me thinking about bitcoin because I was so excited to see bitcoin being associated with racing cars!”
BitcoinRacing is a family-run racing team doing its part to increase Bitcoin awareness, education and adoption while supporting El Salvador through the age-old and highly respected medium of motorsport advertising. So far, the team has been working full-time on the project and raising their own money to spread the good word about Bitcoin. They do this out of passion and a deep-rooted belief in the ethos of bitcoin, but also because bitcoin helped the family emerge from the dramatic financial quagmire that the financial collapse of 2008 forced them into – like so many others across the world the whole world.
“It was wonderful. Bitcoin, a financial technology outside of the traditional system, saved my family from the chaos caused by the 2008 recession,” said Charlie Mackenzie, co-founder of Bitcoin Racing. “Because of that, we want to give back and spread the word Spread bitcoin through motorsports so others can learn how it can enrich their lives too.”
BitcoinRacing is competing with four Bitcoin-painted cars in a close-contact, wide-network racing championship called the Nankang Tires City Car Cup. This can be followed live on the BRSCC YouTube channel where all racing enthusiasts can show their support remotely. You can also attend their live events at races across the UK as the team aims to become a hub for bitcoin enthusiasts where like minded people can meet while enjoying high octane racing! To see the dates and locations of their next race visit their website: https://bitcoinracing.co.uk
Through the team’s current efforts, they expect tens of thousands of people to be exposed to the Bitcoin logo at the races and also on their truck transport, which will travel at least 5,000 miles across the UK for this national racing competition. For the people they impress, BitcoinRacing is primed to provide them with unbiased educational resources to help them learn about Bitcoin and its world-changing properties. The team is currently creating this bitcoin-only educational course with German engineer and investor Florian Riemer, founder of @simplecryptocom, which is free to download from their website.
The racing team dedicated to such a noble cause has touched the heart of the El Salvador nation and has become one of the only motorsport teams in the world to have the support of an entire country, not least the first to adopt bitcoin as legal tender .
BitcoinRacing Marketing Director Matthew Speer and Auto 21 driver Chris Mackenzie recently discussed these developments with Her Excellency Mrs Vanessa Interiano, Ambassador of El Salvador to the UK, at an event at the El Salvador Embassy in Mayfair, London. The talks focused on how BitcoinRacing and the El Salvador government could work together to increase awareness of Bitcoin around the world and also promote tourism and investment in El Salvador.
One of the outcomes of the meeting was the decision to display the national flag of El Salvador on all BitcoinRacing vehicles, and a historic, world-first partnership was formed. The Ambassador demonstrated the Central American nation’s commitment by traveling to the team’s first race on April 9 at Oulton Park Circuit, where BitcoinRacing not only placed one of their cars on the winners’ podium, but the entire team received an official invitation to visit El Salvador as a result of the day’s events!
“It’s just fantastic that Bitcoin Racing is receiving such a level of support from the first nation in the world to adopt Bitcoin. We continue to build such a strong and genuine friendship with El Salvador and move forward to explore many exciting avenues and projects together,” said Matthew Speer. “We are excited to stand shoulder to shoulder with El Salvador as we all push for broader adoption of Bitcoin and begin to see just how much positive impact and tremendous quality of life it can bring to people around the world. ”
After the success of their first race, BitcoinRacing started trending actively on social media and was tweeted and posted by various El Salvadorian government departments. including the Office of Communications to the Presidency (370,000 followers), the Department of International Affairs and the Department of Tourism. The British Embassy of El Salvador also followed closely on their heels. In the days following the race, media coverage was lavish, with news articles about the team appearing in local newspapers across the Central American nation, including the El Salvador Daily and El Salvador Times.
Excitingly, the team expects support from El Salvador to be sustained over the long term, and they look forward to hopefully meeting President Nayib Bukele on an upcoming visit. The team expects to work with the country to take its team, and with it the flag of El Salvador, to the higher-profile championships that reach global audiences.
BitcoinRacing is now preparing to take its team – if funds become available – to the Porsche Carrera Cup Great Britain, which has a live TV audience of 1.7 million viewers and is being promoted on Porsche’s official social media accounts will have a total of 35 million. plus followers. Overall, the event, which is part of the TOCA package which runs alongside British touring cars, has a stunning live audience of over 400,000 people at the races throughout the season. Porsche has estimated this sponsorship commitment to be worth in excess of £450,000 per car, but the BitcoinRacing team – fueled by an unparalleled passion in the driving industry – are offering this to Bitcoin completely free!
In fact, Porsche’s official website calculated that “the value of a driver or team’s sponsorship in the Porsche Carrera Cup GB” in terms of sponsorship can be estimated at around £250,000 in PR coverage and £200,000 in TV coverage. ”
As a result, Bitcoin is now associated with speed, adrenaline and excitement, and the team at BitcoinRacing believe this will help them massively in increasing Bitcoin’s brand awareness and cementing the currency as a household name. The team has already attracted the attention of one of El Salvador’s most well-known racers, Sebastian Melrose, who will soon sign on as the team’s official driver.
“The moment I started racing with these guys, I was totally drawn to them,” said Melrose, a professional Salvadoran racer who achieved a podium finish for BitcoinRacing in the first race. “The family-run team made me feel at home.”
“Their story and aspirations of where they see themselves in the future got me excited as I could envision exactly where I would go before I met them. The team is the first of its kind to have the support of a nation and the fact that El Salvador supports the team makes me proud to be a Salvadoran,” he added. “I look forward to working with the team representing my country and being involved in helping the world find Bitcoin.”
In addition to the global branding that the Bitcoin logo can expect from this massive endeavor, BitcoinRacing has another trick up its sleeve to increase Bitcoin’s branding even further. The team is in the process of signing a celebrity star driver for its team who is poised to appear on a show with an audience reach of 60 million people. This celebrity will become a driving force for the team and a prominent advocate for Bitcoin and the team’s sponsors.
In summary, BitcoinRacing can increase Bitcoin awareness and adoption by introducing Bitcoin to millions of motorsport fans, using a celebrity influencer to advocate for Bitcoin, and marketing support and endorsement from El Salvador. Press and social media are increasingly drawn to this unique formula that combines family, cryptocurrency and racing cars.
“Having interviewed and met the team at Bitcoin Racing, I’m very excited to see what these guys will achieve,” said Daniel Prince, founder of the Once BITten podcast. “They are an independent, family-oriented team spanning 3 generations with the perfect blend of talent, experience, dedication and passion to achieve their dream of competing in the Porsche Carrera Cup with a fleet of Bitcoin-painted cars! “
“I will personally do whatever it takes to connect the team with people from space who share a passion for motorsport and who are driving the Bitcoin message and education!”
BitcoinRacing is actively looking for sponsors and would love to hear from you if you would like your brand to be seen by millions around the world alongside Bitcoin and the flag of El Salvador. The team is also available to help companies find distributors in El Salvador and, thanks to their close relationship with the country, support them in launching apps, websites or brands in the country.
If you want to support the team, you can also follow them on Twitter (@bitcoin_racing) and kindly help them by making a donation on their website. You can also visit their website at https://bitcoinracing.co.uk to make a donation and get in touch with the team.
This is a guest post by Charles MacKenzie. The opinions expressed are solely their own and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.