Penske and Autograph announced an exclusive deal that includes three well-known and globally relevant racing brands: NTT IndyCar Series, The Indianapolis Motor Speedway and Team Penske. This will be a multi-year partnership and in late May the first NFT drop, The Greatest Spectacle in Racing, will be released.
Autograph is the Web3 brand co-founded by Tom Brady. In addition, its mission is to pave the way for a new era of digital experiences.
Autograph and Penske will leverage their communities, past and current drivers and race cars. They will also run ticketing activations around the Indy 500.
Autograph and Penske partnership launches alongside Indy 500
The Indianapolis Motor Speedway has been a world leader in motorsports entertainment since it opened in 1909. This racing spectacle will serve as the launch pad for the partnership’s NFT collection.
Team Penske’s goal is to increase engagement with its fans throughout the NTT INDYCAR SERIES. After the NBA recently announced their move to Web3, the Indycar series followed. Additionally, both Autograph and Penske believe that the convergence of sports and Web3 technology offers multiple opportunities.
This is a strategic partnership that both companies will be very excited to advance. Additionally, the Penske CEO said, “We believe Autograph is the perfect partner and I can’t wait to reward our fans with unique opportunities to get closer to the sport.” Additionally, the month of May is the perfect time for the first innovative NFT drop, as there is always insane hype before the Indianapolis 500.