Grammy-nominated DJ and producer Todd Terry will be one of the first artists to sell digital artworks on new NFT platform VINCI. This is one of many high-profile partnerships that the soon-to-be-launched European digital art market, VINCI, has in store.
About the collaboration
VINCI aims to be primarily an NFT platform for music and art. Artists receive a percentage of the resale price in the form of royalties each time their NFT is resold. Collectors not only receive a unique work of art from their favorite artist, but also a part of the royalties.
VINCI’s goal is to use blockchain technology to make it easier for fans and collectors to invest in digital art. In addition, the NFT platform aims to create a new revenue stream for artists and strong artist-fan communities.
Since November 2021, VINCI has grown from strength to strength. It now has its own token and raised more than $2.5 million just by pre-ordering its token – all before the official marketplace launch. As a result, such a high-profile collaboration will further enhance the reputation of the market.
Brett Voorzaat, CEO of VINCI, said: “It makes me very proud to welcome Todd Terry to our platform. Todd Terry is a true house legend and the kind of musician fans and collectors can invest in and be a part of something really special.”
He continued: “Today, musicians are heavily dependent on the earnings from their shows, while streams on services like Youtube and Spotify contribute very little to the paychecks of aspiring artists. Our mission is to create a new way for artists to make a living through their work and passion.”
VINCI will start bringing its products to market in 2022. In addition to the NFT marketplace, VINCI will also introduce a launchpad for third-party tokens and a series of exclusive events. In addition, aspiring NFT developers can now enter VINCI’s art competition and win prizes worth $55,000.
Who is Todd Terry?
Todd Terry is a pioneer of house music. In the 1980s he had a decisive influence on the New York house scene. Best known for crossing house music with hip-hop breaks to create a more popular sound, Todd Terry managed to find commercial success outside of the underground scene. Also, his work is popular when it comes to sampling. Because it mixes hip-hop, classic disco and Chicago house sound.
Todd Terry joins a growing list of DJs and producers dipping their toes into the NFT world. These include DJ White Shadow, Frank Dukes and Dimitri Thivaios to name a few.